jovem guarda
what it is
Jovem Guarda (Portuguese for "young guard") was a Brazilian musical television show first aired by Rede Record in 1965, though the term soon expanded so as to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American rock n' roll of the late 1950s and British Invasion bands of the 1960s, though the music was often softer and more naïve, with light, romantic lyrics aimed at teenagers. The style became popularly known as "iê-iê-iê", a term that, like French yé-yé, is most likely based on the frequent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah").
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level 3 · one step out
cult favorites and indie darlings
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art pop, hyperpop, and the underground
level 5 · all the way
deep experimental
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questions
What is jovem guarda?
Jovem Guarda (Portuguese for "young guard") was a Brazilian musical television show first aired by Rede Record in 1965, though the term soon expanded so as to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American rock n' roll of the late 1950s and British Invasion bands of the 1960s, though the music was often softer and more naïve, with light, romantic lyrics aimed at teenagers. The style became popularly known as "iê-iê-iê", a term that, like French yé-yé, is most likely based on the frequent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah").
What are good jovem guarda albums to start with?
Try Lilian by Lilian, Roberto Carlos (1979 Remasterizado) by Roberto Carlos, Tô Ligado em Você by Sandy e Junior, and O Melhor do Sertanejo Universitario by Carla Morazzy.
Who are some women making jovem guarda?
musicisforgirls.com/genres/jovem-guarda/girls lists women, non-binary artists, and bands with women making jovem guarda, from mainstream to underground.
genre notes from last.fm listeners · artists and albums from last.fm, updated 2026-10-19